Distrust in marketing is an alarming trend among the very people that we need to trust us. The public's wariness about the practices of the marketing profession goes hand-in-glove with a general distrust of traditional institutions. And the phrase 'business ethics' is understood as an oxymoron like 'jumbo shrimp' or 'unbiased opinion.' Most of us … Continue reading Is ethical marketing an oxymoron?
Stephen E. Martin 