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Category: Marketing Philosophy

Marketing Philosophy

Is ethical marketing an oxymoron?

Distrust in marketing is an alarming trend among the very people that we need to trust us. The public's wariness about the practices of the marketing profession goes hand-in-glove with a general distrust of traditional institutions. And the phrase 'business ethics' is understood as an oxymoron like 'jumbo shrimp' or 'unbiased opinion.' Most of us … Continue reading Is ethical marketing an oxymoron?

May 16, 2018May 17, 2018Leave a comment

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