A marketing automation system will change the way you market. But are you prepared for systematic marketing and the ongoing management and maintenance of the system and data? I love marketing automation tools. Having been a marketer for more than 20 years I am blown away by the capabilities and power of these systems. And, … Continue reading Marketing automation will change the way you work
Category: Marketing Basics
Marketing automation opens up incredible capabilities for lead capture, nurture and conversion—at scale. Simply put, an integrated marketing automation system is the foundation for any successful, data-driven marketing program. It gives you tools to manage all of your marketing initiatives and program elements, create synergies between those elements, automate responses to lead activity, and give the … Continue reading An introduction to marketing automation
