Category: Marketing Basics

A marketing automation system will change the way you market. But are you prepared for systematic marketing and the ongoing management and maintenance of the system and data? I love marketing automation tools. Having been a marketer for more than 20 years I am blown away by the capabilities and power of these systems. And, … Continue reading Marketing automation will change the way you work

Marketing automation opens up incredible capabilities for lead capture, nurture and conversion—at scale. Simply put, an integrated marketing automation system is the foundation for any successful, data-driven marketing program. It gives you tools to manage all of your marketing initiatives and program elements, create synergies between those elements, automate responses to lead activity, and give the … Continue reading An introduction to marketing automation