Marketing is on the front lines of the battle for market share, relevance, and revenue. The relentless competitive and internal pressures drive marketing practitioners to find and hone new tools and techniques that will give them a market advantage. There was a time, not so long ago, when print ads, press releases, trade shows, sales … Continue reading Tools, technology, and regulation are disrupting B2B marketing
Category: Best Practices in Marketing
If you are doing B2B marketing you should take a hard look at account based marketing. ABM will change the way you think about marketing and sales alignment. We all know that there has been a shift in the way we do B2B marketing. Broad reach, "shotgun" marketing has been giving way to inbound marketing … Continue reading Account Based Marketing vs. Inbound Marketing
We are on the threshold of a sea change in marketing with self-optimizing and autonomous marketing systems that would have been considered science fiction only a few years ago. Artificial intelligence (AI) is transforming almost every industry, and marketing is no exception. AI and machine learning is at the heart of hyper-personalized marketing, rapid identification … Continue reading Artificial Intelligence in Marketing
