Tools, technology, and regulation are disrupting B2B marketing

Marketing is on the front lines of the battle for market share, relevance, and revenue. The relentless competitive and internal pressures drive marketing practitioners to find and hone new tools and techniques that will give them a market advantage. There was a time,  not so long ago, when print ads, press releases, trade shows, sales … Continue reading Tools, technology, and regulation are disrupting B2B marketing

Artificial Intelligence in Marketing

We are on the threshold of a sea change in marketing with self-optimizing and autonomous marketing systems that would have been considered science fiction only a few years ago. Artificial intelligence (AI) is transforming almost every industry, and marketing is no exception. AI and machine learning is at the heart of hyper-personalized marketing, rapid identification … Continue reading Artificial Intelligence in Marketing